Childbase Partnership ‘Elf’ day pushes charity fund-raising to over £120,000
Over 1,900 employee owners and thousands of nursery children at the award-winning, Newport Pagnell-based Childbase Partnership discovered their inner ‘elf’ to boost a year-long charity fundraising drive to over £120,00 for Alzheimer’s Society.
Even Childbase Partnership Founder and Chairman, Mike Thompson, got in on the company-wide dress-up day, swapping his business suit for an elf costume and encouraging teams in 43 day nurseries in the south of England towards another record fund-raising year.
The company, which was rated ‘the gold standard for business excellence’ in the prestigious European Business Awards 2018, regularly tops the £100,000 mark with its annual charity fund-raising drive. This year the UK’s leading dementia charity, Alzheimer’s Society, was chosen in a company-wide vote.
Applauding the Head Office elf turnout, Lucy Thompson, Head of Charity at Childbase Partnership, explained it is not only nursery children and staff who enjoy a fun-dress up day particularly when it is in aid of a good cause.
“We are a family business committed to each other and the families and communities we serve. With the numbers of dementia diagnoses continuing to rise each year, this condition is set to touch us all in some way so we are very keen to play our part in helping the Alzheimer’s Society in their incredible work,” she said praising staff and parents for their creativity and generosity.
The Alzheimer’s Society calculates that by 2021 about one million people in the UK will be living with the condition which is expected to become the 21st century’s biggest killer.