As an employee-owned company we continuously strive to support the communities in which we serve. As such, corporate responsibility is a core pillar of our company ethos and we continuously help to fundraise, support and progress charitable and voluntary initiatives. 

Charity of the Year 2022 – BLISS

Childbase Partnership is delighted to be supporting Bliss, the UK’s leading charity supporting 100,000 babies born premature or sick every year, with a fundraising and awareness campaign in 2022.

Bliss was founded in 1979 by a group of concerned parents who discovered that hospitals lacked the equipment and trained staff needed to safely care for premature and sick babies.  

Now, over 40 years later, Bliss is the leading UK charity funding a range of projects designed to empower families, influence policy; enable life-changing research and ensure all babies in neonatal care:  

  • Have the best chance of survival.
  • Have well-supported parents playing an active role in their decision making and care.
  • Are cared for in neonatal environments that best support their development.
  • Benefit from neonatal research that can lead to practical improvements in their care.
  • Receive high-quality care within a neonatal health system which is appropriately funded, structured and staffed.

More detail about the latest work and achievements of the charity here

Bliss is currently supporting £8.1m of research working with academics, researchers and parent in both small and large-scale projects.

Dr Colin Morgan, Consultant Neonatologist at Liverpool Women’s Hospital and lead researcher on the ground-breaking SCAMP study, funded by Bliss, says:

“We had limited information about early nutrition before now but this study has given us clear results and lots of other important information about how to manage nutrition in the critical period after a baby is born. This research should help improve the survival chances and life quality of future generations of premature babies.”

Bliss offers a wide range of free services for the families of premature and sick babies including a new video call support service.

Bliss Champions provide a vital link between parents, neonatal units and Bliss services, to ensure families can gain access to the information and support services they need. During the pandemic this included a remote volunteering service and a video call support service provided by Bliss volunteers who are normally on neonatal units are available for a one-to-one conversation via video call.

Support for parents: 94% of families in a Bliss survey felt better-informed because of the charity.

Bliss supports neonatal professionals in delivering high-quality baby-centred care – 93% of the country’s neonatal units are signed up to the Bliss Baby Charter.

The Bliss Baby Charter audit and accreditation scheme encapsulates the care, respect and support that the most vulnerable babies should receive. These core principles of family-centred care – known as the seven standards – were developed by Bliss together with an expert panel of multi-disciplinary health professionals.

The charity is involved in recruiting and training more neonatal unit volunteers across all four UK nations

Bliss also creates its own Bliss Journal for healthcare professionals a bi-monthly newsletter to keep healthcare professions up to date with new research and developments about promoting best practice. 

93% of all neonatal units across the UK are working towards the Baby Charter and Bliss received 65 audits last year.


In 2021 we raised an extraordinary £240,000 for Cancer Research UK at a time when the work of this leading UK charity is so vitally important.


Cedars Day Nursery - Leighton Buzzard

We prioritise the importance of outdoor play at Cedars Day Nursery in Leighton Buzzard. All children at our Ofsted-rated ‘Outstanding’ nursery have access to our large, natural garden area on a daily basis as we recognise the impact that being outdoors has on a child’s social, emotional and physical development. The children enjoy planting vegetables and tasting their produce, served by our dedicated Nursery Chef.

Cedars Day Nursery, Mentmore Rd, Leighton Buzzard LU7 2PA

Tel:  01525 850200